The Superfresh brand of Kerevitaş, one of the Yıldız Holding companies, one of Turkey's largest suppliers of agricultural raw materials, will create a value of 35 million TL by purchasing 5 thousand tons of fresh fruit and vegetable products from contracted female farmers. Within the scope of the "Women Stars of Agriculture" project implemented in cooperation with the Ministry of Agriculture and Forestry, an incentive of 500 thousand TL will be provided to contracted female farmers.
Yıldız Holding Women's Platform, which continues its efforts to empower women in business life and in all areas of society, has undersigned an important project with the aim of supporting contracted female farmers. In the Women Stars of Agriculture project, which will be implemented under the leadership of Yıldız Holding Women's Platform and with the support of the Ministry of Agriculture and Forestry; For the Superfresh brand of Kerevitaş, contracted female farmers will be guaranteed to purchase 5 thousand tons of fresh fruit and vegetables until 2025, and a value of 35 million TL will be created. In the project, an incentive of 500 thousand TL will also be provided to women farmers by Yıldız Holding Women's Platform.
“This Project Will Make Significant Contributions to Rural Development”
Minister of Agriculture and Forestry Vahit Kirişci, Yıldız Holding Chairman of the Board of Directors Ali Ülker, Yıldız Holding Women's Platform Ambassador Begüm Mutuş and women farmers who will benefit from the support program also attended the press conference where details about the project were conveyed.
Stating that the project will set an important example for the business world in order to encourage local suppliers and especially women farmers, Minister of Agriculture and Forestry Vahit Kirişci said, “Projects for rural development are also at the center of many studies carried out for the development of our country. For this reason, as the Ministry of Agriculture and Forestry, we attach great importance to the projects implemented to support our rural women. We are also happy that this work has started within Yıldız Holding, which is a pioneer in the food industry in Turkey. It is our greatest wish to increase the number of projects that will contribute to rural development.” said.
“We Will Increase the Ratio of Our Women Farmers in Procurement 100 Percent”
Reminding that they established the 'Yıldız Holding Women's Platform' in order to ensure continuity in the equality of opportunity practices in Yıldız Holding and its companies and to make women more visible in business life throughout Turkey, Yıldız Holding Chairman of the Board Ali Ülker said: “We are working to empower women economically and socially. We cooperate effectively with our stakeholders. While establishing our platform, we aimed to accelerate equal opportunity-based practices not only for Yıldız Holding employees but also for thousands of women in our supply chain. Based on this understanding, we are implementing an important project where we will directly purchase products from our contracted female farmers with Superfresh, one of the largest suppliers of agricultural raw materials in our country. With this project, which we announced today with the support of our Ministry, we pressed the button to strongly increase the proportion of women in our supply infrastructure. With this project, which will provide assurance and financing to women farmers in Superfresh's supply chain, we will increase our female farmer ratio by 100 percent in the next three years.”
Ecosystem Favorable for Women Entrepreneurs
Stating that inclusivity and cultural differences have an important place among Yıldız Holding's global values, Yıldız Holding Women's Platform Ambassador Begüm Mutuş said, "Our Women's Platform aims to support a total transformation in the field of equality of opportunity in our country by accelerating exemplary practices in Yıldız Holding and its companies. In this context, we are collaborating with our women farmers and launching the Women Stars of Agriculture project. We give our contracted female farmers a three-year direct purchase guarantee to be used in our Superfresh branded products.” Begüm Mutuş stated that Yıldız Holding Women's Platform has recently been involved in the United Nations' "Women's Entrepreneurship Accelerator" (WEA) initiative, which aims to create favorable ecosystems for women entrepreneurs around the world, and that they will continue to support women's entrepreneurship.
